Cactoz’s Electronic Shelf Label (ESL) integration for Microsoft Dynamics 365 Business Central enables retailers to quickly manage pricing and promotions and push them out to the selves.
No manual relabeling or double data entry required.
Why Retailers Should Consider ESL + D365 Business Central
In fast-moving retail environments, price accuracy and speed directly impact margins, compliance, and customer trust. Manual shelf labels reduce speed and agility, especially during promotions or markdowns.
With Cactoz ESL Integration, your Business Central price master becomes the single control point for shelf pricing, ensuring that:
- Shelf prices match POS prices at all times
- Promotions launch and end exactly on schedule
- Store teams save hours of manual work
- Pricing governance remains centrally controlled
How the Integration Works
One ERP. One Price. Every Shelf.
Cactoz’s solution connects Microsoft Dynamics 365 Business Central (or LS Central) directly to an ESL SaaS platform using secure APIs.
End-to-end flow:
- Prices, promotions, or item details are updated in Business Central
- Changes are transmitted via REST API to the ESL SaaS server
- ESL servers push updates wirelessly via in-store access points
- ESL tags refresh automatically—no staff intervention required
This ensures data consistency across ERP, POS, and shelf labels, with no double maintenance.
What You Can Control from Business Central
With Cactoz’s ESL integration, retailers can manage ESL pricing directly from their familiar ERP environment:
- ✅ Item prices and selling prices
- ✅ Promotional prices and time-based offers
- ✅ Multi-barcode item support
- ✅ Bulk updates via API or Excel import
- ✅ Scheduled price changes (launch before store opens)
- ✅ Store-level or product-level price control
For large estates or initial rollouts, CSV-based bulk setup is supported to accelerate go-live.
Integrated Mode vs Standalone Mode
Cactoz supports two deployment approaches, depending on your operational model:
Mode A — Fully Integrated
- Business Central as the price master
- Real-time syncing with ESL
- No price mismatch risk
- Ideal for strong pricing governance
Mode B — ESL Standalone
- Prices updated via ESL mobile app
- Not recommended for long-term control
- Requires reconciliation back to ERP
Most retailers choose Integrated mode to ensure auditability and operational consistency.
Beyond Static Pricing: Ready for AI & Dynamic Pricing
Cactoz’s ESL integration is built as part of a future-ready retail platform. Our AI-driven pricing agent running on Business Central can:
- Monitor sales performance
- Suggest promotions dynamically
- Update ESL prices instantly upon approval
This creates a foundation for dynamic pricing and increased revenue, with guardrails in place.
Why Choose Cactoz
✔ Deep experience with Business Central & LS Central
✔ Proven ESL integration architecture
✔ Local Singapore implementation and support
✔ Retail-first design, not generic IoT integration
✔ Scalable for regional and multi-country rollouts
Cactoz delivers ESL as part of a cohesive, enterprise-grade retail solution.
Talk to Us!
Contact us to see how ESL + Business Central can transform your retail operations.