Smarter Pricing Management with Electronic Shelf Labels
Cactoz’s Electronic Shelf Label (ESL) integration connects Microsoft Dynamics 365 Business Central or LS Central directly with an ESL SaaS platform, allowing retailers to manage pricing and promotions centrally and push updates directly to store shelves.
Eliminate manual relabelling and double data entry while keeping shelf prices aligned with POS prices. With automated updates, retailers can launch promotions on schedule, reduce operational work, and maintain stronger pricing governance.
Why Choose Cactoz ESL Integration?
Accurate Pricing
Keep shelf prices and POS prices aligned at all times without human intervention.
Bulk Price Updates
Update large batches of prices, rather than one item at a time.
Centralised Control
Manage pricing across individual products, stores, or multiple locations directly from Business Central.
Faster Promotions
Schedule price changes and promotional offers in advance so they automatically go live when required.
What You Can Control from Business Central
With Cactoz’s ESL integration, retailers can manage ESL pricing directly from their familiar ERP environment:
Item & Selling Price Management
Manage item prices and selling prices directly from Microsoft Dynamics 365 Business Central and automatically synchronise them with electronic shelf labels.
Promotional Pricing
Create and manage promotional prices and time-based offers, ensuring campaigns launch and end according to schedule.
Multi-Barcode Support
Support products with multiple barcodes while maintaining accurate pricing information across your retail environment.
Bulk Price Updates
Update large volumes of product prices efficiently through API or Excel import. CSV-based bulk setup is also available for large-scale rollouts.
Scheduled Price Changes
Prepare pricing changes in advance and schedule them to go live before stores open, reducing the need for manual intervention.
Store & Product-Level Control
Apply pricing changes at individual store or product level for greater flexibility across different retail locations.
How ESL Integration Works
One ERP. One Price. Every Shelf.
01 — Update in Business Central
Prices, promotions, or item details are updated in Microsoft Dynamics 365 Business Central.
02 — Secure API Connection
03 — Wireless Store Updates
ESL servers send the changes wirelessly through in-store access points.
04 — Automatic Label Refresh
Electronic shelf labels update automatically without requiring staff to manually replace or change labels.
This ensures data consistency across ERP, POS, and shelf labels, with no double maintenance.
Integrated Mode vs Standalone Mode
Cactoz supports two deployment approaches, depending on your operational model:
Fully Integrated
Business Central as Your Price Master
- Real-time ESL synchronisation
- Centralised price management
- Reduced price mismatch risk
- Strong pricing governance
- Better auditability
- Ideal for multi-store retailers
ESL Standalone
Manage Prices Through the ESL Mobile App
- Update prices through the ESL app
- Suitable for simpler retail operations
- Requires reconciliation back to ERP
- Less centralised control
- Not recommended for long-term pricing governance
Recommended: Integrated mode for retailers looking for stronger control, consistency, and operational efficiency.
Beyond Static Pricing: AI & Dynamic Pricing
Build a Smarter Pricing Strategy
Cactoz’s ESL integration provides a foundation for future-ready retail pricing. An AI-driven pricing agent running on Business Central can monitor sales performance, suggest promotional opportunities, and update ESL prices instantly once approved.
This enables retailers to explore dynamic pricing while maintaining appropriate controls and approval processes.
AI-Powered Pricing
Monitor sales performance and identify pricing opportunities.
Dynamic Promotions
Use sales insights to recommend promotional pricing.
Automated Price Updates
Push approved price changes directly to ESL tags.
Controlled Pricing
Maintain approval workflows and pricing guardrails before changes go live.
Why Choose Cactoz for ESL?
Business Central Expertise
Deep experience with Microsoft Dynamics 365 Business Central and LS Central.
Proven ESL Integration
A purpose-built integration architecture connecting your ERP directly to ESL technology.
Retail-Focused Solution
Designed around real retail pricing, promotion, and store management requirements.
Local Implementation & Support
Local Singapore implementation and support for retailers across Singapore and Malaysia.
Scalable for Growth
Designed to support regional and multi-country retail rollouts as your business expands.
Enterprise-Ready
Integrate ESL into a broader retail technology ecosystem instead of treating it as a standalone IoT solution.
Benefits of Electronic Shelf Labels
Reduce Manual Work
Eliminate repetitive shelf-label changes and reduce the workload for store teams.
Improve Price Accuracy
Keep shelf and POS pricing aligned to reduce customer complaints and pricing discrepancies.
Launch Promotions Faster
Schedule promotions and price changes to automatically take effect at the right time.
Strengthen Pricing Governance
Manage prices centrally through Business Central for greater consistency and control.
Improve Store Efficiency
Free employees from manual relabelling so they can focus on customers and higher-value store activities.
Enable Dynamic Retail
Create a foundation for AI-assisted pricing, smarter promotions, and data-driven retail strategies.
Quickly Find Your Answers.
What is an Electronic Shelf Label?
An Electronic Shelf Label (ESL) is a digital shelf tag that displays product information such as prices and promotions and can be updated electronically.
Can ESL integrate with Microsoft Dynamics 365 Business Central?
Yes. Cactoz connects Business Central or LS Central directly to an ESL SaaS platform through secure APIs.
Can I update prices for multiple stores at once?
Yes. Cactoz supports store-level and product-level pricing control, making it suitable for retailers operating across multiple locations.
Can I schedule price changes?
Yes. Price changes and promotions can be scheduled in advance, allowing updates to take effect automatically at the required time.
Can I update many products at once?
Yes. Bulk updates can be performed through API or Excel import, while CSV-based bulk setup can help accelerate larger deployments.
Does Cactoz support AI-powered pricing?
The ESL integration is designed to support future AI-driven pricing capabilities, including monitoring sales performance, recommending promotions, and updating ESL prices after approval.